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New Tuttorosso Campaign Identifies "You" As That Most Important Ingredient

by | Nov 17, 2014
Tuttorosso, a leading brand of canned tomato products on the East Coast, launches an integrated marketing campaign celebrating the most important ingredient needed for dinner, "YOU"!

ELWOOD, Ind. (November 6, 2014) – Tuttorosso, a leading brand of canned tomato  products on the East Coast, today launches an integrated marketing campaign celebrating the most important ingredient needed for dinner, ‘YOU’!

This new campaign recognizes that for many accomplished cooks, cooking is a craft and highlights the important role that tradition, family and love play in preparing family meals. “We’ve talked with many cooks who have very special family recipes that have been passed down from generation to generation, where Tuttorosso has been counted on,” says Greg Metzger, director of marketing for Tuttorosso. “The tradition and personal passion that goes into preparing each dish is important, and that includes choosing the best ingredients for those special family recipes, starting with the tomatoes.”

In the campaign, everything from the print advertising to the new web site, focuses first on the cook, and secondly on the ingredients. Since 1929, Tuttorosso has produced premium quality canned tomatoes for East Coast families and understands what these cooks want.

These tradition-based cooks need to count on the tools and ingredients they use in each recipe, making sure they select the right pan, use their favorite wooden spoon and the best canned tomatoes. “We know the product quality matters,” continues Metzger.  “In canned tomatoes, the ripeness, flavor, color, juice and added spices can make or break a special, time-honored, family recipe. These cooks count on the things that have worked for generations, and that includes fresh-tasting Tuttorosso canned tomatoes.”

The new Tuttorosso campaign includes print, digital and social media components and launches with full-page print ads in Martha Stewart Living. The creative reinforces the idea that without “you,” dinner is just ingredients.  Readers also will be inspired by the beautiful photography of ingredients needed for a favorite Tuttorosso-family recipe – Lasagna Primavera, in addition to 30 Italian Family Favorite recipes that will be featured on marthastewart.com through mid-January 2015.

A new Tuttorosso web site will launch in early November featuring the lasagna primavera recipe, among many other new and traditional favorites. The web site offers an easy-to-navigate recipe database and a way for visitors to share feedback on them too.

The Tuttorosso -“The Most Important Ingredient is You” campaign also includes banner advertising, content marketing partnerships, blogger outreach as well as social media. To find out more about the campaign, and also find great recipes and more from Tuttorosso, visit www.TuttorossoTomatoes.com.

About Tuttorosso.

Tuttorosso is owned by Red Gold, a fourth generation family of tomato experts with a family tradition of “producing the freshest, best tasting, tomato products in the world!” Tuttorosso is one of many premium quality brands made by the Red Gold Company with pride and care by the same Midwestern family since 1942. Over 100 styles and flavors of tomato products are grown in the Heartland of America and produced at Red Gold’s three state-of-art processing facilities in Indiana.  Visit www.TuttorossoTomatoes.com and www.Facebook.com/Tuttorosso for special offers and delicious tomato recipes.

The Most Important Ingredient Is You. ™

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