This year’s annual Private Label Manufactures Association (PLMA) Trade Show sheds some light on the impressive growth in private label as consumer’s further embrace the retail proposition.  This trade show puts the world of store brands under one roof, hosting more than 5,000 visitors and 2,000 buyers.  This year’s show will be held November 11-13, 2007, at the Rosemont Convention Center in Chicago.  The show features the fresh, frozen, canned, refrigerated, snack, beverages, ethnic specialties and gourmet segments; and non-food segments including paper, plastics, wraps, foils, kitchen and household products, health and beauty care, do-it-yourself goods and general merchandise.

According to PLMA, 41 percent of American shoppers now describe themselves as frequent store brand buyers, up from 36 percent just five years ago.  Nearly one out of three consumers say that they are more likely now than a year ago to buy private label.

Red Gold is the leading provider of store brand tomato products in North America.  The company understands that consumers repurchase store brand products when they are confident they will consistently receive high-quality, national-brand-equivalent or better products.  Red Gold provides that quality, plus variety and value-added services, that help build your store brand sales and profit. 

The company’s product line includes ketchup, canned tomatoes, tomato sauce, pasta sauce, tomato juice, vegetable juice, salsa, chili sauce, cocktail sauce, sloppy joe sauce and pizza sauce.

Turn to Red Gold for “everything tomato”.

Source: PLBuyer Special Report 2007